SMALL BUSINESS
SUMMIT
BETTER BUSINESS BUREAU® + THE GREATER PROVIDENCE CHAMBER OF COMMERCE PRESENT:
WEDNESDAY, SEPTEMBER 30, 2020
THANK YOU
FOR JOINING US
10:00 AM - 2:00 PM EST
THE CONFERENCE IS OVER
LEARN. GROW. CONNECT.
Spend a day working ON your business, not IN your business.
Learn from industry experts & thought leaders on an array of topics to help you grow personally & professionally, and provide actionable steps to help your business thrive!
The Small Business Summit will give you the tools you need to better your business!
SPEAKERS
Daniel Eliot
Director of Educaton & Strategic Initiatives, National Cyber Security Alliance (NCSA)
Alexis Feinberg
Senior Account Executive,
matter
Melissa Murtagh
Manager,
matter
Jamie Palmer
CEO & Business Strategist,
Outlier Marketing Group
Claire Papanastasiou
Director,
matter
Tania Picard
Owner & Social Media Consultant,
Social Synergy Services
Rebecca Polan
Founder & Principal Consultant,
Sole Clarity
Manager,
matter
Julianna Sheridan
Matthew Spoehr
Lead Economic Development Specialist,
Rhode Island Small Business Administration
Laurie White
President,
Greater Providence Chamber of Commerce
THE AGENDA
Virtual Small Business Summit Agenda + Details
Wednesday, September 30, 2020
10:00 AM - 2:00 PM EST
Choose your own experience!
Stay connected the entire time or join the sessions that work with your schedule!
10:00 AM
WELCOME + OPENING REMARKS
Better Business Bureau® + Providence Chamber of Commerce
Welcome to the Small Business Summit!
10:30 AM
MANAGING CYBER RISKS DURING TIMES OF CRISIS
Daniel Eliot, National Cyber Security Alliance (NCSA)
Whether it's a natural disaster, social unrest, or global crisis, one thing is certain: cyber criminals will be there to take advantage of the situation and prey upon the vulnerabilities, fears, and generosity of citizens and businesses. During this talk, led by the National Cyber Security Alliance's Director of Education and Strategic Initiatives, we will explore some of the ways cyber criminals take advantage of crises and what businesses and individuals can do to reduce their risks of falling victim.
11:00 AM
LEVERAGING LINKEDIN
Tania Picard, Social Synergy Services
This 30 minute presentation will help you get started creating your online presence with one of today’s most impactful social media platforms:LinkedIn. The presenter has successfully worked with many individuals and businesses to develop a social media footprint and will share her expertise with you by introducing LinkedIn and recommended management tools. You’ll then learn to use LinkedIn to brand yourself in the world of social media to achieve your goals.
11:30 AM
PR 101 IN THE NEW NORMAL
Claire Papanastasiou, Melissa Murtagh + Alexis Feinberg, matter
The world has turned upside down since February and businesses everywhere, big and small, are struggling to decide how they should appropriately alter their policies, communicate with their stakeholders, and promote their products and services. Join the team from Matter, a brand elevation agency, for a review of PR best practices and new, actionable tips for managing communications during an era of change.
12:00 PM
AM I DOING IT RIGHT? HOW TO PRACTICE MINDFULNESS
Rebecca Polan, Sole Clarity
We have more reasons than ever to practice mindfulness, a set of practices proven by clinical research to reduce stress levels, increase the release of beneficial hormones, and boost indicators of happiness. In this 25 minute workshop, learn the basic concepts of Mindfulness as well as how to get started with a mindfulness practice, because practice is the name of the game; just like brushing your teeth, mindfulness only works when done regularly! Bring just yourself and find a quiet, comfortable place to sit and try out some meditation and other stress-busting techniques in this experiential workshop.
12:30 PM
CRISIS COMMUNICATIONS BEST PRACTICES
Claire Papanastasiou, Melissa Murtagh + Julianna Sheridan, matter
How a brand handles a crisis directly impacts its reputation, making crisis communications approaches vital to business success. Join a team from Matter, a brand elevation agency, on how to prepare and handle crises to avoid reputational damage as well as improve relations among your employees, prospects and clients.
1:00 PM
BUILDING YOUR BUSINESS ONLINE: THE 5 ESSENTIALS TO SUCCESS
Jamie Palmer, Outlier Marketing Group
Building an online business can be simple if you know the foundational pieces you must have in place for success. Jamie will discuss what those 5 pieces are and how to get them implemented in your business ASAP.
1:30 PM
UPDATES FROM THE SBA: HELPING MOVE YOUR SMALL BUSINESS FORWARD
Matthew Spoehr, RI Small Business Administration
As a small business owner, you know that things always change, and you need to keep up and adapt on the fly in order to be successful. The U.S. Small Business Administration (SBA) has a wide variety of programs and resources that are available to help your small business no matter what it may need. The best part of this is that they are all provided to you free of charge. Join this session to learn about all the assistance that is out there to help your small business without having to open your checkbook!
WHY WE'RE EXCITED ABOUT THE
SMALL BUSINESS SUMMIT
During these unprecedented times, the SBA has been there to assist small businesses around the country. From disaster relief programs, to technical assistance from industry experts, the SBA is here to guide your small business through these uncharted waters as well as provide assistance in how to change and adapt your business model to ensure your doors stay open. From access to capital, to free expert counseling, to opening doors in government contracted, let us help you on your path to small business success.
Matthew Spoehr
RI SBA
The Greater Providence Chamber of Commerce is pleased to partner with the Better Business Bureau to present this program geared toward helping small businesses navigate these challenging and rapidly changing times so they can come out stronger on the other side. The Chamber welcomes this opportunity to bring resources like these to help support our community.
Laurie White
Greater Providence Chamber of Commerce
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